UX.Sumaia

Sumaia

Shaddad

Shaping digital experiences

at the intersection of FinTech, UX

and AI.

05:46:54 PM

LOCAL TIME — AVAILABLE

FOR GLOBAL TEAMS

PRODUCT DESIGN

PORTFOLIO ©2026

REMOTE · GLOBAL PRODUCTS · FINTECH

Design Systems

[SCALABLE · TOKEN-DRIVEN · MULTI-PLATFORM]

SYSTEM ARCHITECTURE [COMPONENTS · STATES · DARK MODE · RTL]

[FIGMA VARIABLES · HANDOFF · DEV ALIGNMENT]

AI OPERATIONS DASHBOARD — EMIRATES CATERING

[COMPUTER VISION · DATA UX · WORKFLOWS]

Details on Request

AI AGENT PLATFORM — B2B SYSTEM

[AUTOMATION · WORKFLOWS · COMPLEX SYSTEMS]

Details on Request

COINMENA — FINTECH PLATFORM

[ONBOARDING · KYC · PAYMENTS · SYSTEMS]

DETAILS ON REQUEST

[ My Approach ]

My approach is built on clarity and precision, ensuring every pixel and interaction serves a purpose. From initial concept to final hand-off, I partner with teams to build digital products that scale and resonate. I don't just design interfaces; I create systems that work for people. Great design is about more than just aesthetics—it is about solving the right problems for the right users.

[ Selected EXPERIENCE ]

PRODUCT DESIGNER

[ COINMENA — FINTECH PLATFORM ]

Designed and scaled core fintech experiences across onboarding, KYC, payments, and card flows. Focused on system-driven solutions balancing compliance and usability.

REMOTE · MENA

2025 — PRESENT

PRODUCT DESIGNER

[ COINMENA — FINTECH PLATFORM ]

Designed and scaled core fintech experiences across onboarding, KYC, payments, and card flows. Focused on system-driven solutions balancing compliance and usability.

LEAD PRODUCT DESIGNER

[ VEROFAX — AI PLATFORMS ]

Led design for AI-powered products and enterprise solutions. Delivered computer vision dashboards and complex B2B workflows for global clients including Emirates Flight Catering and Balady

Remote . Dubai

2025

LEAD PRODUCT DESIGNER

[ VEROFAX — AI PLATFORMS ]

Led design for AI-powered products and enterprise solutions. Delivered computer vision dashboards and complex B2B workflows for global clients including Emirates Flight Catering and Balady

SENIOR PRODUCT DESIGNER

[ VEROFAX — B2B SYSTEMS ]

Designed AI/AR-driven platforms from concept to delivery. Built end-to-end experiences in collaboration with product and engineering.

Remote . Dubai

2023 — 2025

SENIOR PRODUCT DESIGNER

[ VEROFAX — B2B SYSTEMS ]

Designed AI/AR-driven platforms from concept to delivery. Built end-to-end experiences in collaboration with product and engineering.

Product Designer

[ LINGUA FOUNDATION — LMS PLATFORM ]

Redesigned the learning platform end-to-end, increasing engagement by 38% and usage by 43%. Established a scalable design system improving product efficiency.

Remote . Moscow

2020 — 2023

Product Designer

[ LINGUA FOUNDATION — LMS PLATFORM ]

Redesigned the learning platform end-to-end, increasing engagement by 38% and usage by 43%. Established a scalable design system improving product efficiency.

UX DESIGN & RESEARCH INTERN

[ DIGITAL OF THINGS — PRODUCT DESIGN ]

Supported research and design across fintech and education products. Contributed to user research, competitive analysis, and early-stage discovery.

Remote . DUBAI

2023

UX DESIGN & RESEARCH INTERN

[ DIGITAL OF THINGS — PRODUCT DESIGN ]

Supported research and design across fintech and education products. Contributed to user research, competitive analysis, and early-stage discovery.

DESIGN
PRINCIPLES

[ Design PRINCIPLES ]

2026
[EDITION]

STRUCTURE DRIVES EXPERIENCE

Designing scalable structures, not isolated interfaces. Every decision supports consistency, growth, and complexity.

CLARITY IN COMPLEXITY

Simplifying dense workflows across fintech and AI. Turning constraints, data, and flows into intuitive experiences.

SYSTEMS OVER SCREENS

Designing scalable structures, not isolated interfaces. Every decision supports consistency, growth, and complexity.